Greenworks Commercial Arrives in Europe

After building a strong reputation in professional battery-powered equipment under the Cramer brand, the company is taking the next step with the launch of Greenworks Commercial across Europe.This transition brings its professional expertise together under one global brand while maintaining the quality and reliability professionals trust today.

A new identity built for professionals

Greenworks Commercial is evolving into a global brand, building on its battery expertise and strong dealer partnerships. This new identity will drive product innovation, portfolio expansion, and enhanced support for professional users across Europe.
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Accelerating innovation

Bringing together expertise under one global professional brand accelerates innovation. Dealers and professional users will benefit from increased investment in R&D, AI, robotics, and connectivity, alongside an expanding product portfolio that supports a wider range of professional applications.

The Cramer DNA remains unchanged

While the brand name is evolving, everything professionals trust remains the same. Greenworks Commercial continues to deliver the same proven technology, quality, warranty, and expert support, making this a brand evolution - not a disruption.
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Strengthening partnerships with dealers

Our distribution partners remain at the heart of our strategy. As part of the transition to Greenworks Commercial, dealers will benefit from enhanced marketing and commercial support, including international campaigns, digital content, lead generation initiatives, and shared resources. Together, these efforts will drive business growth and strengthen brand visibility across Europe.

A smooth and progressive transition

The transition from Cramer to Greenworks Commercial will be gradual, ensuring complete business continuity. Throughout the process, product availability, warranties, technical support, sales contacts, and customer service will remain unchanged. Our goal is to provide a seamless transition for dealers and professional users, without disrupting the way they work or the support they receive.
FAQ
The transition to the Greenworks Commercial brand brings together our professional expertise under one strong global identity, allowing us to invest more in innovation, marketing and dealer support while building greater international brand recognition.
The Cramer brand will progressively transition to Greenworks Commercial through a phased implementation.During an 18-month transition period, both brands will coexist to ensure smooth experience for dealers and customers.
Greenworks Commercial provides access to: A stronger global professional brand. Greater marketing investment. Broader product portfolio. Faster innovation. Increased digital support. Stronger lead generation programs. International marketing assets and campaigns. Our objective is simple: help our dealers grow their business.
No. The same engineering teams continue to develop our products using the same professional standards. Only the brand identity evolves.
Yes. Battery platforms remain unchanged, ensuring complete compatibility between both brands (e.g Optimus range).
Nothing changes. All existing warranties remain fully valid and continue to be supported under our standard warranty policy.
Yes. Our technical support teams, spare parts availability, warranty process and customer service remain unchanged.
No. You will continue working with the same sales representatives and support teams.